About Us

LAL is all about fun. Toys and hobbies are everywhere in the Saudi market, but we only care about those that deliver the WOW factor.
The products we introduce are always unique, fun, affordable, educational and add value and inspiration. Boys and girls between the ages of 4 and 16, and living in Saudi Arabia will now have access to the leading brands of our partners in terms of quality and value.
And by adopting global marketing best practices, LAL will reintroduce vitality and freshness to the Saudi toys and hobbies market.

Profile

LAL was established with the objective to become a leading toys distributer. We aim to distribute high quality yet affordable toys, hobbies and educational products to the Saudi Arabia market.

    Our Strategic Competitive Advantage
  • Strong Suppliers Relationship
  • Engaged & Energized Employee
  • Integrated Merchandising Systems


    Demographics
  • Population Over 30,000,0000
  • 28% Under 14 Year Old
  • 60% Under 25 Year Old


Toys Market Overview
Following expansion at a compound annual growth rate (CAGR) of 7.85% between 2006 and 2011, the Toys and Games category in Saudi Arabia had sales of US$0.6 billion in 2011, an increase of 6.9% on 2010. The Toys and Games achieved its strongest performance in 2008, with an increase of 12.4%
Toys and Games category grew at a CAGR of 7.85%, the lowest growth rate under the Sports & Leisure Equipment category group between 2006 and 2011.
Looking ahead, the Toys and Games category will grow at a CAGR of 7.99% between 2011 and 2016, reaching sales of US$0.9 billion in 2016. This represents a total growth of 114.3% from 2006 and 46.9% from 2011.



The Team

Waleed N. F. Al-Saud

President

Wael J. Ashor

Operation Director

Shaimaa A. Nouman

Sales Director

Essam H. Al-Baz

Finance Director